Prime Day 2025: The Deals Are Here, but Beware of Looming Tariffs

The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners. Review CNET's ethics statement. Amazon's big annual sale officially kicks off Tuesday, but Prime members can find great deals now before any potential price hikes. Amazon Prime Day, the mega retailer's summer shopping event, is here -- doubling in size from two to four days, Tuesday through Friday. Exclusive to Prime members, it offers some of the best Amazon deals of the year, but looming price hikes due to tariffs could leave you wondering how much of a savings you can expect.